You've built the demand. Let's connect it to supply.
A DSP-facing proposition centred on direct supply, OpenRTB integration, transparent inventory and a low-friction pilot path.
Plug in. Don't rebuild.
Use lightweight programmatic connectivity alongside existing systems, with a clear onboarding plan.
- oRTB / OpenRTB
- Prebid, SDK and VAST routes where relevant
- XML / API connectivity
- Technical coordination through onboarding
New demand should be incremental.
Bring qualified demand to compete within the auction rather than replacing the relationships already monetising publisher inventory.
- DSP and direct advertiser demand
- Curated partner supply
- No forced exclusivity as a default proposition
- Clear measurement framework
Audience-led, transparent and measurable.
The supplied strategic partnership document emphasises audience signals, qualified demand, supply-path quality and a pilot-based commercial approach. Those principles inform this page's structure.
Signals
Audience and content context should travel with the impression where technically and legally available.
Quality Stack
Consider traffic quality, supply-path validation, geo and creative / malware controls.
Live Demand
Additional qualified buyers can improve price discovery when they compete inside the existing auction.
